A complete brand build. The owners of Party Warehouse saw a gap in the market for a vibrant, young, quality yet affordable marquee and party hire business. They wanted a brand that was fun, casual and bright yet simple and crisp enough to be able to cater for weddings and corporate events.
The yellow and green, plus the font of Party Warehouse give it a simple, fun look. The extensive use of white in their branding reflects marquees and classic white linen allowing it to cross over to an elegant event. These features and colours have been consistently used throughout their branding, even during rapid expantion. Their logo is an easily identifiable stylised marquee, in Party Warehouse green and yellow. The establishment of a strong brand early on has allowed for easy and consistent exention onto other medium.
Joint development of the brand between the owners of Party Warehouse and Core branding allowed the owners to confidently make the majority of the day to day branding decisions while maintaining its integrety and strength. Core branding advised and completed design work as required along the way.
The entire brand is consistent, simple and strong while being clearly differentiated.